Monthly Active Users (MAU) measures the number of unique users who engage with an app or platform over a 30-day period. It’s a key performance metric used to assess long-term user retention, growth, and engagement. Tracking MAU helps businesses understand their active audience size, user loyalty trends, and overall product health.
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Mobile App Advertising is the practice of promoting products, services, or other apps within mobile applications. It enables brands to reach users directly on their devices through ad formats like banners, interstitials, videos, and rewarded ads. For app developers, it serves as a key monetization strategy that drives revenue while maintaining a free user experience.
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A Mobile Ad Network acts as the bridge between advertisers and apps, automating how ads are delivered, tracked, and optimized. It powers in-app monetization by matching relevant offers to users in real time—driving engagement, installs, and revenue.
A Multi-Event Offer moves beyond a single action like an install (CPI) to monetize the entire user journey. An advertiser defines and pays for a series of valuable user actions over time, such as completing a tutorial, reaching level 10, and making a purchase. This model allows advertisers to target high-quality users, while rewarding publishers for driving deep, sustained engagement, not just a one-time conversion.
