Glossary

Deciding which click or source gets credit for a conversion. In GoKart, attribution is verified against your MMP, which is also what payouts are calculated from.

A ceiling on how many conversions an offer accepts, usually per day. Once hit, the offer stops serving until the cap resets.

The unique identifier passed on the outbound click and returned on the postback, so a conversion can be matched to the user and partner that produced it.

Cost per acquisition. The advertiser pays when a user becomes a customer, such as a funded account or a completed purchase.

Cost per engagement. The advertiser pays on an in-app action or milestone, such as reaching a level or connecting an account.

Cost per install. The advertiser pays when a user installs the app.

The period during which repeat events for the same user and offer count once. Set too wide and you lose conversions; too narrow and you pay twice.

Effective revenue per thousand impressions of a placement. Used to compare an offerwall against other monetization on the same screen.

Earnings per click. The core sorting signal for an offerwall, since it tells you what a click on each offer is actually worth.

The share of offer requests that come back with something to show. Low fill usually means targeting is too narrow or demand is capped out.

Rules and models that hold or reject conversions that look invalid before they reach a payout.

Embedding the GoKart offerwall directly in your app or site. Faster than the API, with less control over layout.

Traffic where the user gets something for completing the action. Opt-in by nature, which is why completion rates and retention behave differently from non-incent.

Invalid traffic. Bots, emulators, and duplicate or manipulated events, filtered out before billing.

The ready-made GoKart wall, hosted and opened from your app. The fastest way to get offers in front of users with no build.

Mobile measurement partner, such as AppsFlyer, Adjust, or Singular. You bring your own account and GoKart installs against its postbacks.

The system that decides which offers a given user sees, at what payout, under what caps and targeting. GoKart Ultimate is an offer server.

A screen listing offers a user can complete for your in-app currency or reward.

Spreading an offer’s cap or budget across a period instead of spending it in the first hour.

What the publisher earns for a verified conversion. Set by offer, partner, event, or condition.

A conversion recorded but not yet awarded, held for validation. Pending control lets you release, hold, or adjust these in bulk.

A server-to-server call confirming a conversion happened. The billing event, in practice.

A conversion previously counted and then withdrawn, usually after fraud review or an advertiser-side rejection.

Return on ad spend. Revenue produced per dollar spent, and the target GoKart AI optimizes delivery against.

Server to server. Tracking that passes between backends rather than through the device, which is harder to tamper with.

Rules that decide who sees an offer, by geo, device, demographic, or lookalike audience.

A market where both demand and supply transact directly with each other. The GoKart Exchange is one: advertisers on one side, publishers on the other.